Monument to César Chávez

Monument to César Chávez is an augmented reality public art project dedicated to César Chávez and the migrant workers who have died making the San Joaquin Valley one of the most productive agricultural regions in the world. Built for smart phone mobile devices, this project allows people to see human-sized virtual calacas harvesting produce. Based on a traditional form of wood-carving from Oaxaca, the calacas are integrated into the physical location as if they existed in the real world.

SFMoMA

Instructions:

  • To view the work on location using any late model iPad, iPhone or Android, download the free Layar Augmented Reality Browser (http://layar.com) and scan this code
  • .

Calaca_Layar_Intent_QR

Born in 1927, César Chávez, was an American farm worker, labor leader and civil rights activist, who, along with Dolores Huerta, co-founded the National Farm Workers Association, which later became the United Farm Workers union (UFW). César Chávez became the best known Latino American civil rights activist. His approach to unionism and aggressive but nonviolent tactics made the farm workers’ struggle a moral cause with nationwide support. By the late 1970s, his tactics had forced growers to recognize the UFW as the bargaining agent for 50,000 field workers in California and Florida.


At LACMA

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