Global Site Plan, Lauren Golightly
Image by Lauren Golightly.
San Francisco’s Museum of Modern Art (SFMOMA) is “closed for construction, yet more open than ever.” With the museum expansion still under construction until early 2016, the SFMOMA collection has been popping up around the Bay Area in exhibits held within surrounding museums and public spaces. Even with the handful of curated exhibits planted throughout the Bay, the SFMOMA’s absence feels more present than ever.
The SFMOMA is inviting the public to be a part of the construction process through a creative transformation of its new expansion via an augmented reality mobile application. The application was developed by Will Pappenheimer and John Craig Freeman, a Brooklyn-based team known for their creation of virtual public art installations.