Creative Augmented Reality App in San Francisco: Reimagining the SFMOMA

Global Site Plan, Lauren Golightly

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Image by Lauren Golightly.

San Francisco’s Museum of Modern Art (SFMOMA) is “closed for construction, yet more open than ever.” With the museum expansion still under construction until early 2016, the SFMOMA collection has been popping up around the Bay Area in exhibits held within surrounding museums and public spaces. Even with the handful of curated exhibits planted throughout the Bay, the SFMOMA’s absence feels more present than ever.

The SFMOMA is inviting the public to be a part of the construction process through a creative transformation of its new expansion via an augmented reality mobile application. The application was developed by Will Pappenheimer and John Craig Freeman, a Brooklyn-based team known for their creation of virtual public art installations.

Read the article.

About John Craig Freeman

John Craig Freeman is a public artist with over twenty years of experience using emergent technologies to produce large-scale public work at sites where the forces of globalization are impacting the lives of individuals in local communities. His work seeks to expand the notion of public by exploring how digital networked technology is transforming our sense of place. Freeman is a founding member of the international artists collective Manifest.AR and he has produced work and exhibited around the world including at the Los Angeles County Museum of Art, the San Francisco Museum of Modern Art, FACT Liverpool, Kunsthallen Nikolaj Copenhagen, Triennale di Milano, the Institute of Contemporary Art Boston, and the Museum of Contemporary Art Beijing, He has had work commissioned by the ZERO1, Rhizome.org and Turbulence.org. His work has been reviewed in The New York Times, El Pais, Liberation, Wired News, Artforum, Ten-8, Z Magazine, Afterimage, Photo Metro, New Art Examiner, Time, Harper's and Der Spiegel. Christiane Paul cites Freeman's work in her book Digital Art, as does Lucy Lippard in the Lure of the Local, and Margot Lovejoy in Digital Currents: Art in the Electronic Age. His writing has been published in Rhizomes, Leonardo, the Journal of Visual Culture, and Exposure. Freeman received a Bachelor of Art degree from the University of California, San Diego in 1986 and a Master of Fine Arts degree from the University of Colorado, Boulder in 1990. He is currently a Professor of New Media at Emerson College in Boston. Freeman writes, “If Andy Warhol set out to create a distinctly American art form in the twentieth century, I identify with those who seek to create a distinctly global art form in the twenty-first.”
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