San Francisco Museum of Modern Art
Ongoing since 2013
Experience a creative reimagining of SFMOMA’s future through an artist-conceived augmented reality mobile application. Developed by Brooklyn-based duo John Craig Freeman and Will Pappenheimer, the public art “app-arition” is both an interactive and an animated interpretation of the art, architecture and potential future experience of the new museum building.
Visualized through a constantly moving assemblage of the museum’s physical and existential parts, the SFMOMA AR app opens the museum up to the virtual world and reflects on its potential existence as a fluid network and beacon for the surrounding community.
Video documentation by Will Pappenheimer.
Architecture/Landscape/Interiors by Snøhetta.
“Creative Augmented Reality App in San Francisco: Reimagining the SFMOMA,” Lauren Golightly, Global Site Plans, January 26, 2015.
“Clock ticks, ground breaks: SFMOMA kicks off its two years of renovations with 24-hour party, glitter bomb,” Caitlin Donohue, San Francisco Bay Guardian, May 29, 2013.
See photo stream.