Out of the Box

Out of the Box is a mobile augmented reality exhibition showcasing a selection of virtual reality artworks spanning 1997-2011 during the Engineering Reality of Virtual Reality 2012 conference of IS&T/SPIE Electronic Imaging 2012. Released from the confines of their virtual reality installations,11 virtual reality artworks have been re-contextualized for augmented reality and displayed in the streets of San Francisco. Out of the Box is curated by the Future of Reality artist collective and features artwork by the following artists:

  • Applied Interactives
  • Atlas in silico
  • Bino and Cool
  • Sheldon Brown
  • Ben Chang
  • Margaret Dolinsky
  • Diana Domingues
  • John Craig Freeman
  • Paul Hertz
  • Will Pappenheimer
  • Silvia Ruzanka


Vita-Rat, “Out of the Box: Future of Reality,” Chinatown San Francisco, January 22, 2012.

About John Craig Freeman

John Craig Freeman is a public artist with over twenty years of experience using emergent technologies to produce large-scale public work at sites where the forces of globalization are impacting the lives of individuals in local communities. His work seeks to expand the notion of public by exploring how digital networked technology is transforming our sense of place. Freeman is a founding member of the international artists collective Manifest.AR and he has produced work and exhibited around the world including at the Los Angeles County Museum of Art, the San Francisco Museum of Modern Art, FACT Liverpool, Kunsthallen Nikolaj Copenhagen, Triennale di Milano, the Institute of Contemporary Art Boston, and the Museum of Contemporary Art Beijing, He has had work commissioned by the ZERO1, Rhizome.org and Turbulence.org. His work has been reviewed in The New York Times, El Pais, Liberation, Wired News, Artforum, Ten-8, Z Magazine, Afterimage, Photo Metro, New Art Examiner, Time, Harper's and Der Spiegel. Christiane Paul cites Freeman's work in her book Digital Art, as does Lucy Lippard in the Lure of the Local, and Margot Lovejoy in Digital Currents: Art in the Electronic Age. His writing has been published in Rhizomes, Leonardo, the Journal of Visual Culture, and Exposure. Freeman received a Bachelor of Art degree from the University of California, San Diego in 1986 and a Master of Fine Arts degree from the University of Colorado, Boulder in 1990. He is currently a Professor of New Media at Emerson College in Boston. Freeman writes, “If Andy Warhol set out to create a distinctly American art form in the twentieth century, I identify with those who seek to create a distinctly global art form in the twenty-first.”
This entry was posted in Augmented Reality, Exhibitions, Public Art. Bookmark the permalink.

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