We AR in MoMA Intervention

Augmented Reality (AR) is the phenomenon adding virtual elements into our physical reality. These addition are viewable by pointing your contemporary smartphone to the world around you. The phone knows where you are (because of GPS) and with this data it connects to the internet to get the relevant images, visuals, 3D shapes and it puts them into your view.

‘AR’ technology allows anyone to (re-)shape anything, anywhere!

An example: the MoMA building NY will host a ‘virtual’ augmented reality show on the 9th of October 2010 But, they don’t know about it yet. The infiltration is part of the Conflux Psychogeoraphy festival.

Mark Skwarek and Sander Veenhof, curated an exhibition of augmented reality art at the Museum of Modern Art in New York for this years Conflux. It includes a a collaboration between Mark and me on a version of the Border Art Memorial calaca model.

As shown by Mark Skwarek & John Craig Freeman.

This is a video taken from the ground floor of MoMA’s garden. Overlaying the Garden is “The Border Memorial: Frontera de los Muertos”.

Oct. 21, 2010, Eduardo Porter, "Is that a dagger I see," NY Times, New York.

Dec. 1, 2010, "Alexander Fidel, Art Gets Unmasked in the Palm of Your Hand," NYTimes, New York.

About John Craig Freeman

John Craig Freeman is a public artist with over twenty years of experience using emergent technologies to produce large-scale public work at sites where the forces of globalization are impacting the lives of individuals in local communities. His work seeks to expand the notion of public by exploring how digital networked technology is transforming our sense of place. Freeman is a founding member of the international artists collective Manifest.AR and he has produced work and exhibited around the world including at the Los Angeles County Museum of Art, the San Francisco Museum of Modern Art, FACT Liverpool, Kunsthallen Nikolaj Copenhagen, Triennale di Milano, the Institute of Contemporary Art Boston, and the Museum of Contemporary Art Beijing, He has had work commissioned by the ZERO1, Rhizome.org and Turbulence.org. His work has been reviewed in The New York Times, El Pais, Liberation, Wired News, Artforum, Ten-8, Z Magazine, Afterimage, Photo Metro, New Art Examiner, Time, Harper's and Der Spiegel. Christiane Paul cites Freeman's work in her book Digital Art, as does Lucy Lippard in the Lure of the Local, and Margot Lovejoy in Digital Currents: Art in the Electronic Age. His writing has been published in Rhizomes, Leonardo, the Journal of Visual Culture, and Exposure. Freeman received a Bachelor of Art degree from the University of California, San Diego in 1986 and a Master of Fine Arts degree from the University of Colorado, Boulder in 1990. He is currently a Professor of New Media at Emerson College in Boston. Freeman writes, “If Andy Warhol set out to create a distinctly American art form in the twentieth century, I identify with those who seek to create a distinctly global art form in the twenty-first.”
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